Your email list is growing, and you’re ready to take your marketing to the next level. But there’s one problem—you need the right email marketing tool, and the battle between Constant Contact vs AWeber is making the choice harder than ever.
Imagine spending hours crafting the perfect email campaign, only to realize your platform is holding you back—clunky automation, limited templates, or, worst of all, poor deliverability. The right tool can mean the difference between skyrocketing engagement and emails lost in the spam abyss.
Both platforms promise powerful features, but which one actually delivers in 2024? Whether you’re a small business owner, a freelancer, or a seasoned marketer, making the right choice will directly impact your success.
In this in-depth comparison, we’ll break down everything—ease of use, automation, deliverability, pricing, and more—so you can confidently pick the best tool for your business. Let’s dive in! 🚀
Table of Contents
Ease of Use: Which platform is more beginner-friendly?
Choosing the right email marketing platform can be daunting, especially for beginners. Let’s dive into the ease of use of Constant Contact vs. AWeber to help you make an informed decision.
Getting Started: Onboarding Experience
Constant Contact offers a user-friendly onboarding process:
- Intuitive Interface: Designed for users with minimal experience, making navigation straightforward.
- Guided Setup: Step-by-step tutorials assist in setting up your first campaign.
- Resource Availability: Access to a comprehensive knowledge base and customer support.
AWeber also provides a smooth start:
- Quick Start Guide: Helps users set up campaigns efficiently.
- Educational Resources: Offers webinars and tutorials for deeper understanding.
- Responsive Support: Available to address user queries promptly.
Email Creation: Editors and Templates
Creating emails should be enjoyable and straightforward. Here’s how both platforms fare:
Constant Contact:
- Drag-and-Drop Editor: Allows easy customization without coding knowledge.
- Template Variety: Provides a range of templates suitable for various industries.
- Mobile Optimization: Ensures emails look great on all devices.
AWeber:
- Drag-and-Drop Builder: Simplifies the email design process.
- Template Library: Offers over 700 templates, catering to diverse needs.
- Responsive Design: Guarantees optimal display across devices.
List Management: Importing and Segmentation
Managing your contacts effectively is crucial for successful campaigns.
Constant Contact:
- Easy Import: Supports importing contacts from various sources like Excel and Outlook.
- List Segmentation: Allows grouping contacts based on specific criteria.
- Growth Tools: Offers sign-up forms to expand your list.
AWeber:
- Seamless Import: Facilitates importing contacts without hassles.
- Advanced Segmentation: Enables targeting specific audience segments.
- List Building: Provides tools like sign-up forms and landing pages.
Automation: Simplifying Campaigns
Automation can save time and enhance engagement.
Constant Contact:
- Basic Automation: Features like welcome emails and birthday messages.
- User-Friendly Setup: Simplifies the automation process for beginners.
AWeber:
- Advanced Automation: Offers complex workflows based on user behavior.
- Campaign Builder: Visual interface to design automation sequences.
Reporting: Understanding Your Performance
Insights into your campaigns help refine strategies.
Constant Contact:
- Real-Time Tracking: Monitors opens, clicks, and bounces.
- Simple Reports: Presents data in an easily digestible format.
AWeber:
- Detailed Analytics: Provides in-depth reports on various metrics.
- Customizable Reports: Allows tailoring data views to specific needs.
User Feedback: What Do Users Say?
Understanding user experiences can provide valuable insights.
Constant Contact:
- Positive Feedback: Users appreciate its intuitive design and ease of use.
- Areas for Improvement: Some desire more advanced features as their needs grow.
AWeber:
- User Satisfaction: Praised for its robust features and responsive support.
- Learning Curve: Some beginners find it slightly more complex initially.
Which Is More Beginner-Friendly?
Both Constant Contact and AWeber cater well to beginners. Constant Contact offers a more straightforward interface, ideal for those new to email marketing.
AWeber provides advanced features that might require a bit more learning but offer greater flexibility as your skills grow. Consider your current needs and future goals when choosing between the two.
Automation Features: Comparing workflows and advanced automation options
When it comes to email marketing, automation is your trusty sidekick, handling tasks while you focus on the bigger picture. Let’s dive into the automation features of Constant Contact vs. AWeber to see which aligns best with your needs.
Welcome Emails: First Impressions Matter
Constant Contact offers automated welcome emails to greet new subscribers, setting the tone for your relationship.constantcontact.com
AWeber also provides automated welcome sequences, introducing your brand and guiding subscribers through your offerings.aweber.com
Drip Campaigns: Nurturing Leads Over Time
Constant Contact allows you to set up automated email series, delivering content at optimal intervals. knowledgebase.constantcontact.com
AWeber offers similar drip campaign capabilities, enabling you to maintain consistent engagement with your audience. aweber.com
Behavioral Triggers: Responding to Subscriber Actions
Constant Contact lets you send targeted emails based on user interactions, enhancing personalization.
AWeber allows you to automate emails based on subscriber behavior, ensuring timely and relevant communication.
RSS-to-Email: Keeping Subscribers Updated
Constant Contact enables you to automatically share your latest content with subscribers, keeping them informed.
AWeber offers RSS-to-email functionality, ensuring your audience receives your newest posts without manual intervention.blog.aweber.com
Tagging and Segmentation: Targeted Messaging
Constant Contact provides list management and segmentation tools, allowing you to tailor your messages effectively.
AWeber offers tagging features, enabling you to send personalized content based on subscriber interests and behaviors. help.aweber.com
Visual Automation Builders: Designing with Ease
Constant Contact features an automation path builder, simplifying the creation of customer journeys.
AWeber provides a drag-and-drop campaign builder, making it easy to set up automated workflows.
Integration with Other Tools: Expanding Functionality
Constant Contact integrates with various platforms, enhancing your marketing efforts.
AWeber offers integrations with numerous applications, allowing you to streamline your marketing processes.
Analytics and Reporting: Measuring Success
Constant Contact provides reporting capabilities, helping you track the performance of your automated campaigns.
AWeber offers advanced reporting features, allowing you to analyze the effectiveness of your automation strategies.
User Feedback: Insights from the Field
Constant Contact users appreciate its intuitive automation features, noting their positive impact on engagement rates.
AWeber users commend its robust automation capabilities, highlighting the ease of setting up complex workflows.
Which Platform Suits Your Automation Needs?
Both Constant Contact and AWeber offer comprehensive automation features designed to enhance your email marketing efforts. Your choice depends on your specific needs and preferences.
Constant Contact is ideal if you seek a straightforward platform with essential automation tools. constantcontact.com
AWeber is suitable if you require advanced automation capabilities and detailed analytics.aweber.com
Consider your goals and the complexity of your campaigns when choosing between these platforms.
Email Deliverability: Which tool gets your emails into inboxes more reliably?
When it comes to email marketing, getting your messages into your subscribers’ inboxes is crucial. Let’s dive into the deliverability performance of Constant Contact vs AWeber to see which tool ensures your emails reach their intended audience more reliably.
Understanding Email Deliverability
Email deliverability refers to the ability of an email service provider (ESP) to successfully deliver emails to subscribers’ inboxes without landing in spam or bouncing back. High deliverability rates are essential for effective email marketing campaigns.
Constant Contact’s Deliverability Performance
Constant Contact has built a reputation for reliable email deliverability. Users have praised its consistent performance in ensuring emails reach subscribers’ inboxes. softwareadvice.com
AWeber’s Deliverability Performance
AWeber has experienced fluctuations in its deliverability rates. In recent tests, AWeber had a higher rate of missing emails (10.4%) and spam (6.6%).
Factors Influencing Deliverability
Several factors can impact email deliverability:
- Sender Reputation: A history of sending relevant content maintains a positive sender reputation.
- Authentication Protocols: Implementing SPF, DKIM, and DMARC protocols verifies email legitimacy.
- Content Quality: Avoiding spammy language and excessive links reduces the chances of emails being marked as spam.
- Subscriber Engagement: High open and click-through rates signal to ISPs that your emails are valuable.
User Experiences
Constant Contact users have reported satisfaction with its deliverability performance, highlighting its reliability in reaching subscribers’ inboxes. softwareadvice.com
AWeber users have noted challenges with deliverability, particularly concerning emails landing in spam folders. emailtooltester.com
In the battle of Constant Contact vs AWeber regarding email deliverability, Constant Contact appears to have a more consistent track record. AWeber has faced challenges with higher rates of emails missing or landing in spam.
When choosing an email marketing platform, consider deliverability performance alongside other factors like features, pricing, and user experience to ensure your messages effectively reach your audience.
Pricing & Value: Breaking down costs for businesses of all sizes
When choosing an email marketing platform, understanding the pricing structures is crucial. Let’s break down the costs and value propositions of Constant Contact vs AWeber to help you make an informed decision.
Constant Contact Pricing Plans
Constant Contact offers two main plans:
- Core Plan: Starts at $12/month for up to 500 contacts. Features include email marketing, customizable templates, and list management.
- Plus Plan: Begins at $45/month for up to 500 contacts. Adds advanced features like automation, surveys, and online donations.
As your subscriber list grows, the monthly cost increases. Here’s a breakdown:
| Number of Contacts | Core Plan | Plus Plan |
| Up to 500 | $12 | $45 |
| 501 – 2,500 | $35 | $70 |
| 2,501 – 5,000 | $55 | $95 |
| 5,001 – 10,000 | $95 | $125 |
Note: Prices are subject to change; always check the latest rates on Constant Contact’s official website.
AWeber Pricing Plans
AWeber provides a straightforward pricing model:
- Free Plan: Supports up to 500 subscribers with limited features.
- Pro Plan: Starts at $12.50/month for up to 500 subscribers, including all features.
As your subscriber count increases, the Pro Plan scales accordingly:
| Number of Subscribers | Monthly Cost |
| Up to 500 | $12.50 |
| 501 – 2,500 | $26.15 |
| 2,501 – 5,000 | $46.15 |
| 5,001 – 10,000 | $66.15 |
| 10,001 – 25,000 | $146.15 |
Note: Prices are subject to change; always verify the latest rates on AWeber’s official website.
Key Considerations
When evaluating these platforms, consider the following:
- Feature Set: Ensure the plan includes all necessary features for your business needs.
- Scalability: Assess how costs will grow as your subscriber list expands.
- Budget: Align the pricing with your marketing budget.
Both Constant Contact and AWeber offer valuable features for email marketing. Your choice should depend on your specific needs, budget, and growth projections. Always consider the total value each platform provides relative to its cost.
Best for Small Businesses vs. Enterprises: Which fits your needs better?
When choosing between Constant Contact and AWeber for your email marketing needs, it’s essential to consider which platform aligns best with your business size and objectives. Let’s explore how each caters to small businesses and enterprises.
Tailored for Small Businesses
Constant Contact is designed with small businesses in mind, offering a user-friendly interface and a suite of tools to simplify email marketing efforts. capterra.com
AWeber also caters to small businesses, bloggers, and entrepreneurs, providing essential features to kickstart email marketing campaigns. marketingautomationinsider.com
Key Features for Small Businesses:
- User-Friendly Interface: Both platforms offer intuitive dashboards, making it easy for users without technical expertise to navigate and create campaigns.
- Templates and Design Tools: Access to customizable templates helps maintain brand consistency without the need for a graphic designer.
- List Management: Efficient tools to manage and segment subscriber lists ensure targeted and effective communication.
Scaling Up: Meeting Enterprise Needs
As businesses grow, their email marketing requirements become more complex. While Constant Contact is suitable for businesses of all sizes, including enterprises,
marketingautomationinsider.com
it’s essential to assess whether its feature set aligns with the intricate needs of larger organizations.
Enterprise-Level Considerations:
- Advanced Automation: Enterprises often require sophisticated automation workflows to manage large-scale campaigns.
- Integration Capabilities: Seamless integration with existing CRM systems, e-commerce platforms, and other tools is crucial for operational efficiency.
- Analytics and Reporting: In-depth analytics help enterprises make data-driven decisions and refine strategies.
Pricing Structures: Aligning with Business Size
Understanding the pricing models of each platform can help determine suitability based on business size.
Constant Contact:
- Core Plan: Starts at $12/month for up to 500 contacts.
- Plus Plan: Begins at $45/month for up to 500 contacts, offering additional features like automation and surveys.
As the number of contacts increases, so does the monthly cost.
AWeber:
- Free Plan: Supports up to 500 subscribers with limited features.
- Pro Plan: Starts at $12.50/month for up to 500 subscribers, including all features.
The Pro Plan scales with the subscriber count, accommodating growing businesses.
Which Fits Your Needs Better?
- For Small Businesses: Both Constant Contact and AWeber offer features that cater to the needs of small businesses. The choice depends on specific preferences and budget considerations.
- For Enterprises: While Constant Contact is suitable for businesses of all sizes, enterprises should evaluate whether its features align with their complex requirements. It’s advisable to assess the platform’s capabilities in advanced automation, integration, and analytics to ensure it meets enterprise-level demands.
In the Constant Contact vs AWeber debate, aligning the platform’s offerings with your business size and goals is key to making the right choice.
Conclusion
Choosing between Constant Contact vs AWeber depends on your business needs, budget, and desired features. Both platforms offer powerful email marketing tools, but their strengths vary.
Constant Contact is great for beginners and small businesses, while AWeber provides robust automation for growing brands. Whichever you choose, focus on engaging emails that drive results! 🚀